About Us

Welcome to Pure Pets! 

Our story began with a very special dog named Archie — our beloved rescue who inspired everything we do. Archie struggled with allergies, and like many pet owners, we found ourselves searching for better, gentler options to help him live comfortably and happily. His journey opened our eyes to how important quality, care, and thoughtful ingredients are when it comes to our pets. Archie lived a long, loved life and sadly passed in 2021 at the age of 16, but his legacy lives on at the heart of our business every single day.

We’re a small, family-run business based in the heart of Newport, South Wales, built on a genuine love for animals and a passion for doing things the right way. What started as a personal mission has grown into something we’re incredibly proud to share with fellow pet lovers.

Quality and care are at the centre of everything we do — and we have a very enthusiastic team of taste testers to keep us on track! Our furry family members are always ready to give their honest opinions, helping us make sure everything meets the highest standards (and gets plenty of tail wags of approval).

We believe pets are family, and they deserve the very best. Thank you for being part of our story.